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Looking at Apple’s AR glasses with more clarity

Rumors of an Apple augmented reality headset have been around for years, but in the last few weeks speculation has rapidly begun to ramp up, alongside suggestions that the product could be shown off as early as this year, and might even ship as early as next year. On the one hand, maintaining skepticism is still healthy. Though Apple has had its share of product leaks over the years, it's still a company that plays things extremely close to its chest—especially when it comes to prototype hardware. (Unsurpri[..]

Reading between the lines of Apple's latest releases

Apple chooses its public actions very carefully, so often trying to suss out what it's up to is a matter of reading between the lines. Because the actions that the company doesn't take are almost as significant as the ones that it does. While it hasn't been an uneventful spring for Apple watchers so far, it's been informative to see which products the company has been shipping, because they start to point the way towards the areas where Apple may instead be marshaling its forces ahead of some more significa[..]

Apple tech adjustments that could help in a post-pandemic world

These last several weeks have meant a lot of adjustment for all of us, whether it be working from home, dealing with the challenges of childcare on top of our jobs, or simply not being able to connect with friends, family, and colleagues. While technology is one resource that can potentially help with these challenges, there are definitely places where it either doesn't go far enough, or, in some cases, where it just gets in the way. In dealing with these changes like everybody else, I've definitely started[..]

What the Mac and iPad can learn from each other

This year has already been big on change, in and outside of Apple. But it seems as though the company may still have more big moves ahead of it. Rumors of a Mac processor transition to Apple-designed, ARM-based chips has already garnered a fair amount of momentum, but new reports have started to spell out details like a timeline, chip capabilities, and more. All of which only lends credence to the speculation. On the other end of the spectrum, the iPad has recently taken on more Mac-like features with the a[..]

The iPhone SE and iPad Pro don’t have ultra wideband. Here’s why

When Apple spends time to talk up a new technology that it’s excited about, you can bet people pay attention. So last fall, when the company rolled out its new iPhones, featuring a custom-designed Apple chip, the U1, ears perked up throughout the tech industry. Spending the time and energy to design and build a specific chip confers immediate importance on ultra wideband, elevating it to the level of other endeavors that have become central to Apple products, such as the M-series motion coprocessors and H-s[..]

New Apple products that we pretty much know are coming soon, thanks to leaks

The Apple of today is not the Apple of yesteryear. In the Steve Jobs era, secrecy over future products was an obsession, and while the company still likes to keep tight-lipped, it seems sometimes as though it's so large and working on so many different things, that information about those products can't help but leak out, like mustard from an overfull sandwich. As Apple tries valiantly to keep its cards close to its chest, eagle-eyed enthusiasts are poring over everything from support documents to underlyin[..]

Apple’s in-app purchase deal with Amazon could be a big deal for the App Store

One of the defining characteristics of Apple’s ecosystem over the last decade has been its carefully curated nature—what critics refer to as the “walled garden.” The idea being, essentially, that if you don’t like the way Apple runs its extremely popular platforms, you can take a hike. Over time, Apple has loosened and even removed some of its restrictions, sometimes officially and other times merely tacitly. But many have still remained in place, and while there are definitely advantages to the way that th[..]

Three ways Apple could improve FaceTime

Home sweet...augh. Yes, even as someone who's worked from home for almost a decade and a half, having to stay indoors is starting to drive me up the wall. Thank goodness for technology. It's a lot harder to imagine what we all would have been doing with all this free time in an era before the internet: probably watching a lot of terrible cable TV and maybe, I don't know, reading books. Chief among the many technologies that Apple brings to the table in our socially distant present is FaceTime: it's great fo[..]

The changing nature of Apple product releases

Even in these trying times, it’s good to have something to look forward to. This week’s release of new models of the iPad Pro and the MacBook Air may be small potatoes in the grand scheme of things, but they at least give us a distraction from everything else that’s going on. More than that, though, they may be the first real indication of Apple’s behavior during this current world situation. Not just in terms of the products that the company is delivering, but how it’s prepared to deliver them. Because the[..]

With iOS 14, it’s time for Apple to improve its messaging

We spend more time than ever communicating via our devices and, given the current state of world affairs, that’s only likely to increase. And while some of that happens via email, social media, or—heaven forbid!—even the phone, the bulk of that communication probably happens in messaging apps. So it only makes sense that Apple may be considering updates to its Messages app in iOS 14, especially given that the last statistic we heard about iMessage volume was that 200,000 were sent every second—and that was [..]

Bigger may be better, but good things come in small packages

Bigger is better. So says the old adage, anyway. But, to paraphrase Sir Isaac Newton, every adage has an equal and opposite, uh, re-adage. Case in point: good things come in small packages. Lately, though, Apple seems to have fixated on the former adage. The company churns out larger and larger phones, laptops, and iPads, and while there are clearly plenty of customers who covet those expansive devices, the chunk of the market that might prefer something a little more compact is increasingly left out in the[..]

An iPhone with no ports? It could happen in the very near future

At the end of last year, rumors began to circulate that Apple was investigating the possibility of developing an iPhone with no ports at all, which could see the light of day as early as 2021. To long-time Apple watchers, this wasn’t out of the blue. The company has made it clear over the past several decades that it wants to minimize and standardize the ports on its devices. Hence, bundling more and more peripheral connections into a single cable like Thunderbolt, which of course uses the same connector as[..]

What we could see in iOS 14

February might be the cold doldrums of winter, where important tech news is sparser than sun and green grass, but that doesn’t mean there’s nothing of note going on. With just over three months to go before the fireworks of Apple’s annual Worldwide Developer Conference, the dribs and drabs of the company’s plans for this year’s big announcements are shaping up inside of Cupertino, and inevitably, word of one or two of those make their way out into the public—albeit, filtered through the tea leaves of specul[..]

What to look for in the next iPad Pro

As February marches us ever closer to, well, March, it's time to pop our heads once again into the rumor mills to see what's being churned out. March is often the time that Apple will make its first big announcements of the year, but they tend to be less cookie-cutter than WWDC or Apple's annual September shindig. In 2019, we got a Services-focused event that introduced Apple Arcade, Apple Card, Apple News+, and Apple TV+. The year before that there was a 9.7-inch iPad at an education-focused event. As Marc[..]

Folder sharing brings iCloud Drive closer to Dropbox, but there’s work left to do

Last year, Dropbox revised its terms so that free accounts, like mine, could only sync data with up to three devices. As someone who owns an iPhone, iPad, iMac, and MacBook Air, I was a bit put out by this change: I kept all my important files in Dropbox and relied on its syncing magic to have access to that data no matter which device I was using. This wasn’t my first frustration with Dropbox, which has started focusing more on enterprise software rather than its core functionality of document sync. So I d[..]

3 products that need extra attention from Apple in 2020

When you tell someone that Apple made $90 billion in its most recent quarter, it might sound like the kind of ridiculous number that you throw out there to emphasize a huge, unthinkable quantity—but no, the company literally generated ninety billion dollars in revenue. It was a banner quarter for the iPhone, Wearables, and Services, all areas that Apple spent a lot of time on in 2019. But as 2020 gets underway, it seems clear that there are other areas that haven’t received a commensurate amount of attentio[..]

4 places where Apple can improve its integration of hardware, software, and services

Apple spends a lot of time talking up its secret sauce: that combination of hardware, software, and services that allow it to make what it believes are the best technology products on the planet. And, as users of Apple products, most of us probably agree that this is generally the case. But even as good as the integration between these three legs of the company’s stool is, there are still some places that it falls weirdly short. Hardware and software that don’t work together, services that don’t provide the[..]

Acquiring minds want to know: A peek inside Apple’s most recent corporate acquisitions

If you’ve heard it once, you’ve heard it dozens of times: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” When it comes to its corporate acquisitions, Cupertino likes to play its cards very close to its chest. Of course, that doesn’t stop industry watchers from peering at the tea leaves to see if they can divine exactly what the company might be working on. And, hey, I’m no different than those folks, because Apple does so little to telegrap[..]

Apple’s security and privacy is good, but could be even better

Buckle up, because we’re poised for another battle on digital security. The FBI has reputedly asked for Apple’s help unlocking phones belonging of the alleged shooter from the Pensacola air base incident last year. Apple, for its part, claims it has already turned over to law enforcement all the information it has access to. If you feel like we’ve been here before, it’s because we have. Back in 2016, the FBI wanted Apple to unlock a phone belonging to the San Bernardino shooter; Apple declined to help, as d[..]

In 2020, Apple is poised to push HomeKit forward

Technology has made its way into every nook and cranny of our lives over the past decade, and there’s no reason to think that trend’s about to stop now. As we roll into the ‘20s, Apple has positioned itself at the forefront of a bunch of different technological niches, but one place that it seems to be putting an especial amount of attention in the year ahead is smart home technology. Apple’s no newbie to the market, of course. HomeKit, the company’s smart home framework, has been around since 2014, and tho[..]

What to expect from Apple in 2020

Apple’s come a long way in the last decade. Ten years ago, the company had just released the third version of the iPhone and users of the smartphone had only recently gotten the ability to cut, copy, and paste things. The iPad was waiting in the wings and the Mac Pro was still on its first cheese-grater design. Fast forward to today and so much has changed. Smartphones are part of everyone’s daily lives, the iPad has been through an entire cycle of sales challenges, and the Mac Pro is, well, a cheese-grater[..]

Apple’s most significant moves of 2019

The end of the year—and with it the decade!—are nigh, and both have been busy for the company from Cupertino. There have been new products, the usual number of major and minor controversies, and oh so much rumor and speculation. But let’s stick to the facts. With the year’s close upon us, it’s time to cast our eyes back over the last 12 months in Apple and pick out the most significant moves and trends—the ones only visible with the benefit of hindsight. Turning pro It’s hard to deny that 2019 wasn’t the bi[..]

Apple’s next step with the Mac should be consumer-focused

At long last, some two and a half years after Apple declared itself serious about enticing professionals back to the Mac, the Mac Pro is finally here. It joins the iMac Pro and the new 16-inch MacBook Pro as a triptych of attractive options for professional Mac users. That’s great. Apple Mac mini To read this article in full, please click here

Evaluating the rumors of the 2020 and 2021 iPhones

It hasn’t even been three months since the release of Apple’s latest iPhone lineup and already the rumor mill is working overtime on what might arrive in the company’s smartphones next year and, believe it or not, the year after that. Even if the iPhone is making up a smaller percentage of Apple’s revenue these days, it hasn’t ceased being the product that defines Apple, meaning speculation remains at peak levels. And all the smartwatches, streaming services, and fancy wireless headphones aren’t going to be[..]

Apple software features to be thankful for

It's that time of year here in the U.S. where we take a break from viewing everything through the lens of what technology companies can do in the future and instead remind ourselves of all the things we're lucky to already have in the present. And so, inspired by my colleague Jason Snell's look at the tech accessories that he's thankful for, I figured I'd take a similar tack and run down some of the software capabilities that I just couldn't get by without. Some of them are marquee features, others unsung h[..]

Software bugs have become Apple’s greatest vulnerability

Reports of bugs have plagued many of Apple’s software releases this fall, from iOS 13 to iPadOS to macOS Catalina. Even the HomePod received an update that resulted in some of the smart speakers becoming unresponsive, causing Apple to temporarily pull the release while it fixed the problem. Bugs, of course, are not the sole province of the folks from Cupertino, but this year has seemed particularly bad, especially when compared with the relatively stable release of iOS 12 in the fall of 2018. It’s led to ma[..]

Apple listens strategically, but acts tactically

Apple listens. It often seems like it doesn’t, for a couple reason. Firstly, because it usually doesn’t come right out and say “we’re listening”—at least not specifically. But more visibly, because the actions that result from that listening generally take a pretty long time to come to fruition. The old metaphor for something that’s slow to change is "turning a battleship," but Apple is so big at this point that it’s more like turning a flotilla of aircraft carriers that have been lashed together as a float[..]

What the AirPods Pro hint about Apple’s wearable AR philosophy

I've spent the last week wearing Apple's new AirPods Pro. Not a week straight, I mean, but pretty consistently in all the places where I would usually use one of my other myriad sets of headphones. In looking at the AirPods Pro as a product, I think there are important things to be gleaned from the choices Apple made in their design—the kind of design choices that may lend insight into the way Apple is thinking about the wearables market. Wearables, of course, was the market that was sharply up in the compa[..]

Apple: Putting its efforts where the money is

Like the man said: follow the money. In looking at Apple’s most recent financial quarterly results, you can learn a lot about the company’s strategy by seeing where the company is doing well. As chief financial officer Luca Maestri pointed out on the call, Apple’s primary investments have traditionally been in research and development, and it’s a good bet that it will focus many of those funds on areas that are growing. As I listened to this week’s financial recap of Apple’s latest blockbuster quarter, I ke[..]

When Apple makes changes, communication is key

As a company, Apple is constantly innovating: rolling out new features, making changes to old ones, fixing bugs, and so on. That’s great. It’s exactly what we expect from technology companies. But an equally important part of that process is finding a way to communicate those changes to its users, and that’s one area where Apple has recently demonstrated a more mixed record. The company has made a few choices that have left some users scratching their heads, trying to figure out exactly how to use or find a[..]

Google and Microsoft moves that signal opportunities for Apple

In the fall, a technology company’s fancy turns to new products. As we pass the midpoint of October, the holiday buying season has started to solidify, and we’ve gotten our requisite annual announcements from not only Apple, but from Google and Microsoft as well. Now that these three big tech companies have all laid their cards on the table, we have a chance to look over what each of them discussed and compare and contrast approaches: where are they working on technology in the same vein, and where do their[..]

With Catalina, the Mac leans on Apple’s other devices

Ever since the introduction of the iPod in 2001, Apple has had to navigate the intricacies of a multi-device ecosystem. In the earliest of days, that meant dealing with the iPod as an ancillary media device, reliant upon a Mac (or later a PC) for everything from activation to syncing media. Over the last twelve years, the Apple ecosystem has gotten only more complex, with the addition of iPhones and iPads, the Apple TV, the Apple Watch, AirPods, the HomePod, and more. And while the Mac may be the elder stat[..]

Siri is more open than ever, but it still has room to grow

Ever since Siri’s introduction on the iPhone 4s, third-party developers have clamored to integrate their apps more closely with the virtual assistant. And while Apple has relaxed its strictures over the years, Siri has largely—with a few handpicked exceptions—remained wedded to the company’s own software. But with every major software update, Apple loosens the reins just a tad, and this year is no exception. Not only does iOS 13 once again broaden the categories of apps that work with Siri, but Apple’s also[..]

Is the writing on the wall for the Apple TV?

Of all of Apple’s platforms, tvOS seems to have gotten the least attention in this year’s annual round of updates. When you think about it, that’s a little surprising. After all, Apple is on the verge of launching a major new video streaming service, and the Apple TV hardware device is sure to be a part of that. Where’s the love? But look a little closer and the big picture starts to come into focus. Even with the imminent launch of Apple TV+, the Apple TV set-top box, once Apple’s beachhead in the living r[..]

Three places iOS 13 might point to future Apple ambitions

By this time, iOS 13 has already been installed on iPhones and iPads around the world, though it’s poised to be one of the shortest-lived updates of all time, with iOS 13.1 already on the horizon for next week. But now that the initial release of Apple’s latest mobile OS has arrived, it’s time to once again cast our eyes forward to the inexorable future marching towards us. Apple likes to say that it skates to where the puck is going, so for those who are interested in the company’s future plans, it’s alway[..]

Apple is making its iPhones last longer. That’s a good thing

A cynic might argue that prolonging the lifetime of its smartphones runs counter to Apple’s interests. After all, the sooner iPhones break down, the sooner customers have to pony up the cash for a new one. For years, conspiracy theories of “planned obsolescence” have run rampant, full of anecdata of iPhones breaking down just as they run out of warranty. But that argument flies in the face of reality. For one thing, if your expensive new phone breaks after a year, are you really going to immediately replace[..]

Three things that probably won’t show up at next week’s Apple event

Welcome to the calm before the storm. Apple is readying its announcements for its annual fall event next week and the rumors and whispers have started to coalesce around what we’ll likely see trotted out: new iPhones, including better camera features, new Apple Watch case materials, and a Tile competitor that will let you track your wallet, keys, and so on. To read this article in full, please click here

Three big questions about Apple’s September event

With the announcement that Apple’s annual September event will be upon us in a little more than a week, it’s time to take stock of what we know about Apple’s upcoming plans and, more importantly, what we want to know. While we can all feel pretty confident with the prediction that Apple will launch new iPhones, as well as recap the latest updates to its iOS and watchOS software platforms, there are still plenty of questions about the details of those announcements. Plus, as always, there’s plenty of specula[..]

Shoot to thrill: Three camera features the iPhone should add

In the era of the personal computer, we worshipped at the altar of processor speeds, RAM capacity, and hard drive space. But in the era of the smartphone, none of these items are as important as they once were. Instead, we are more concerned about what their devices can do, and chief among those capabilities is taking great pictures. Look back over the past few years of smartphone announcements from industry leaders like Samsung, Google, and, of course, Apple, and you’ll see cameras occupying a lot of time [..]

Traveling with Apple tech: What soars, what falls flat

Travel has a way of opening your eyes to new possibilities. For the last three weeks, I’ve been away from home, spending time in a few European countries. During this trip, I found myself thinking about the different ways that we use technology when we’re outside of our daily routine, and how it brings to light not only things that work well, but also the areas where there’s still a decent amount of friction. As I’ve been making the rounds, I’ve made note of a few places where I think Apple technologies hav[..]

Apple should make authentication its next killer app

When it comes to security, we often think primarily of protecting our data: encrypting it to make sure that nobody else can access it. But just as important as that is the concept of authentication: proving that we are who we say we are. Apple has made great strides with authentication in the past few years. Biometric measures like Touch ID and Face ID help make it easier for users to identify themselves and ensure that only they can access their private data. In Apple’s usage, that authentication has gener[..]

How Apple could simplify its complex iPhone line-up this fall

It may only be July, but it’s never too early to start speculating about Apple’s next big announcements. We’re likely another seven or eight weeks out from the company’s annual September event, and while little is known about what Apple might have up its sleeves, a new iPhone line-up seems like a sure thing. (After all, it’s not like Cupertino’s just going to up and quit making them.) I ventured into an Apple Store recently to help my wife upgrade from her iPhone 6, and as we ran down the list of available [..]

Does Apple’s simplified Mac lineup have a hole in it?

When Steve Jobs came back to Apple, one of his early moves was to vastly simplify what had become a bloated line-up of Mac hardware. Jobs famously showed off a two-by-two product grid: pro and consumer, desktop and portable. Filling the grid were four products—iMac, PowerMac, iBook, PowerBook—each addressing one of those combinations. The two-by-two grid lasted for several years, until the debut of the category-busting Mac mini in 2005. Since then, there’s been an almost magnetic impulse to cite the grid as[..]

Jony Ive is gone, but he won’t take Apple with him

The more things change, the more they stay the same. Here we are, once again debating whether or not the departure of a single prominent Apple employee signals doom for the company. This time it’s designer extraordinaire Jony Ive who’s leaving the company, though the reception to his exit is decidedly mixed. Some feel Ive is the embodiment of an Apple that’s placed too high a value on form over function; others worry that the company won’t be able to keep delivering world-class design without him. Neither o[..]

Features that should be in Apple’s upcoming OS releases but aren’t

As we get further away from this year’s Worldwide Developers Conference, the reality of Apple’s latest OS upgrades are beginning to sink in. That’s even more the case this week, as the release of Apple’s public betas for iOS, iPadOS, tvOS, and macOS arrived slightly earlier than expected. Of course, betas, like the future, are always in motion, and there’s no guarantee that what we see now is what will end up shipping in the fall—but usually the tweaks between then and now are on the minor side, more about [..]

3 products that would be hits for Apple if the company made them

Being a big business is all about making choices. Even the most successful, most profitable company can’t pursue all possible avenues. Decisions have to be made, even if they mean ignoring a segment of the market that might address some consumers. Such is the reality with Apple. It can’t possibly make all of the products that its customers want—it just does’t have the time, money, or people. But some of the choices that Apple has made about products to not pursue have been surprising. Especially when it see[..]

Reading between the lines of Apple's WWDC announcements

There’s only so much information one can digest in a single sitting. Even a week after Apple’s annual Worldwide Developers Conference wrapped up, we’re still sifting through the details of the company’s announcements. And that’s before the deluge of users even installing the public beta. But beyond just the features that Apple has included (or hasn’t) in the next versions of its software platforms, there’s also a lot to glean from these announcements about the company’s future plans. In some cases they’re o[..]

WWDC: What Apple’s biggest announcements mean for the company

As Apple’s biggest event of the year winds down and the dust begins to settle, the shape of company’s future plans is starting to become clearer. And this time around it’s not a matter of digging up a mere smattering of hints about where Apple is taking its products, but of sifting through the metric ton of details that the company divulged. Most people were convinced that this would be a big event, and they were ultimately right—even if not for the reasons initially suspected. Here are just a few of the bi[..]